Category: Glossary
Browse digital marketing glossary terms with clear definitions, examples, and related concepts.
Nofollow Link
A nofollow link is a hyperlink whose rel attribute includes the nofollow value, usually written as rel=”nofollow” in the HTML code.…
Schema Markup
Schema markup is structured data added to a webpage’s code using the Schema.org vocabulary to describe entities, their properties, and relationships.…
Domain Authority
Domain Authority (DA) is a proprietary SEO metric created by Moz to estimate a domain’s relative ability to rank in search…
SERP Scraping
SERP scraping is the automated process of extracting data—such as organic links, ads, snippets, and local results—from search engine results pages…
Featured Snippet
A featured snippet is a highlighted organic search result that appears prominently near the top of Google’s search results and provides…
Anchor Text
Anchor text, also called link text, is the clickable text used within a hyperlink. It provides context about the linked page…
Scroll Depth
Scroll depth is a behavioral metric that measures how far visitors progress down a webpage during a visit. It can reveal…
Helpful Content System
The Helpful Content System was a Google ranking system introduced in 2022 to promote original, useful, people-first content and demote unoriginal,…
Heading Tags (H1–H6)
Heading tags, more precisely HTML heading elements, define headings and subheadings on a webpage using six levels from <h1> through <h6>.…
Meta Description
A meta description is a concise summary of a webpage supplied through the HTML <meta name=”description”> element. Search engines may use…
