Category: Glossary
Browse digital marketing glossary terms with clear definitions, examples, and related concepts.
Landing Page
A landing page is a webpage that a visitor reaches after clicking a search result, advertisement, social media post, email link,…
Session
In web analytics and SEO, a session is a period during which a user interacts with a website or app. It…
SERP Monitoring
SERP monitoring is the ongoing process of tracking how a website, its competitors, and important search features appear and change in…
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the percentage of impressions that result in a click on a link, advertisement, or other clickable result.…
Impressions
An impression in SEO is recorded when a link or search result from a website appears, or is potentially shown, in…
Embedding
A vector is an ordered list of numbers, such as [0.12, -0.47, 0.81, …]. Machine-learning models ultimately operate on numerical representations,…
Entity Disambiguation
Entity disambiguation is a natural language processing (NLP) and information retrieval process that determines which specific person, organization, place, product, or…
Query expansion
Query expansion is an information retrieval technique that broadens or modifies a user’s original search query by adding synonyms and related…
Reranking
Reranking is an information retrieval process in which an already retrieved set of candidate results is scored and reordered using an…
HTTPS
HTTPS stands for Hypertext Transfer Protocol Secure. It is the encrypted form of HTTP used to transfer information securely between a…
